Yesterday I gave you 3 ’secrets’ from the Conclusion of my new book Dirty Little Secrets: why buyers can’t buy and sellers can’t sell and what you can do about it.
An answers for those of you who …

Sales has been focused on placing product. While some would disagree and claim it’s based on the ‘buyer’s needs’, it comes down to  how to get a product placed.
Imagine if sellers had the tools to …

What is the difference between selling and helping someone buy?
A lot. But not what you think.
When I began talking about helping buyers buy in 1988, people thought I was a little nuts (and what does …