RSSThanks everyone
Oct 16, 2009 Sales Related
Thanks Everyone!
As of tonight, Dirty Little Secrets is #2 in the sales category on Amazon! How exciting! I am so happy I can barely express it!
I have a lot of people to thank. The most amazing thing is that I’ve never met most of these angels – we have met over the past months (in some cases a year or more) over the phone!
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Tags: alan chapman, Clayton Shold, craig rosenberg, David Friedland, gerhard gshwandtner, Jeff Blackwell, Jill Konrath, meric aaron walker, paul mccord, Stone Payton, thank you
Maestro, BookSurge, and Friends: writing and marketing “Dirty Little Secrets”
Oct 8, 2009 Sales Related
Considering the best ways to market my new book, I first had a conversation with my friend Jill Konrath on the best ways to use the net, social networking, blogs, linked in groups, and my own followers from past books. I then started looking around for my best choices. Thankfully, many groups like my material and have been willing to support my efforts.
For those of you entering into the ‘book marketing’ business, let me offer a few tips. First: you need partners. Lots and lots of partners. I became a demon – writing to everyone on all of my lists…all the time. My often-wonderful tech guy Shawn Dibble helped me design, send, and create the materials I needed so I had everything I needed as soon as I realized I needed it.
I began my marketing as soon as I started writing. I sent out early chapters to dozens and dozens of people: some friends, some colleagues, some competitors, some clients. I got feedback, buddies who hung with me through changes and corrections, and folks who ultimately became demons at helping me promote the book they watched grow up. It gave me other brains to think with, other viewpoints from the field, areas of problems, new ways to look at book organization. And I didn’t feel so alone.
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Tags: Booksurge.com, David Friedland, Eric Wolf, Jill Konrath, MaestroConference.com, marketing community, Shawn Dibble, Stone Payton
When Does A Buyer Buy?
Aug 31, 2009 Sales Related, Top Posts
Let me say something you’re not going to like: If a buyer truly needed your solution they would have either bought it already or resolved their problem already.
David Sandler called the buyer’s need ‘Pain.’ But think about it: If you broke your arm, would you wait weeks/months/years to get it fixed? Of course not. So how can buyers wait to resolve their need when it’s so obvious (to us, of course) that using our solution would create a state of excellence that they are not experiencing?
Because of their system. The system that has created the ‘need’ is the same system that is holding it in place. Think about any extra weight you might have, or your inability to stop smoking, or your reluctance to work out as much as you know you should, or eat healthier. You’ve been talking about managing those issues for…for how long?? SOOO why aren’t you? You have the need, right? You have the “pain,” right? What’s the deal?
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Tags: Alen Majer, Anne Miller, Buying Facilitation®, Decision Facilitation, Jill Konrath, Lee Glickstein, Tony Parinello
Do You Need A Job? Let Jill Konrath Help.
Jul 16, 2009 Friends and Partners
Lots of folks are out of jobs at the moment. It may not be you, but you may know someone.
My friend Jill Konrath has a passion for helping people get back to work. She has a site, Get Back To Work Faster that includes all-things-necessary to get a job – articles about job search and interviewing techniques, services to help you find appropriate companies to interview with, job market reports, using the internet to find a job and find networks that will help.
The site is filled with handy, necessary, creative job hunting support tools. It’s all free. And her stuff is fresh and thoughtful.
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Tags: buying decisions, get a job, Get Back to Work Faster, Jill Konrath, job hunting, sales, Selling to Big Companies
