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Articles tagged with: lead nurturing

Why Your Prospects Aren’t Buying: the problem sales can’t solve
Thursday, 25 Aug, 2011
Why Your Prospects Aren’t Buying: the problem sales can’t solve

You’ve done your homework. You’ve found the right buyers – prospects with needs you can fulfill …

Great Leads, No Business: the problem with marketing automation
Thursday, 21 Jan, 2010
Great Leads, No Business: the problem with marketing automation

Marketing automation people are techies who just love the idea of extracting data withwizzy technology. But they are not sales people. As a result, there are some ‘features and functions‘  missing. Like, how to close sales.
The glaring issue is the concentration on the top of the funnel vs. the bottom of the funnel. The sales industry has […]