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LeadFormix is a necessary sales enablement tool
Thursday, 2 Sep, 2010
LeadFormix is a necessary sales enablement tool

Highly proactive. Cloud based. Lead insight data. Convert to qualified lead. Actionable intelligence. Up-sell opportunities. Holistic overview of each site visitor.
Leadformix is a wonderful tool to add to the sales technology process. They provide ‘superior lead intelligence’ using their unique platform. Cool, right? Great for the new marketing initiative of bringing in good leads to the […]

Great Leads, No Business: the problem with marketing automation
Thursday, 21 Jan, 2010
Great Leads, No Business: the problem with marketing automation

Marketing automation people are techies who just love the idea of extracting data withwizzy technology. But they are not sales people. As a result, there are some ‘features and functions‘  missing. Like, how to close sales.
The glaring issue is the concentration on the top of the funnel vs. the bottom of the funnel. The sales industry has […]