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Articles tagged with: listening

How To Listen To A Buyer
Monday, 24 Aug, 2009
How To Listen To A Buyer

Until or unless buyers know how to manage the tangles of people and policies that hold their Identified Problem in place, they will not make a purchase no matter how urgent their need or how appropriate your solution.
Because sales unwittingly focuses on the very last stages of the buyer’s buying decision, sellers are trained to listen carefully […]

How do you know you’re listening to your clients in the most effective way?
Wednesday, 4 Feb, 2009
How do you know you’re listening to your clients in the most effective way?

Listening is circular, and ends with the originating speaker receiving a message they need to respond to. There is a speaker and a listener, a message maker and a message receiver. And without a Sender and a Receiver, there is no message. Indeed, the definition of a communication includes having a sender and a receiver. […]