Sure, I love their products. Theoretically. I believe they are innovative and absolutely world changing. I bless Steve Jobs and his amazingly brilliant mind. His products truly make technology serve us and bring the world to our doorstep. For that reason, I bought a new Macbook Pro as my laptop. But it was a mistake.

To begin with, as a writer, the keyboard on the 15″ model is not made for me. There is no regular ‘delete forward’ key so I have learned (finally) how to press Fn Delete to make this happen. There is no ‘end’ ‘home’ key, so I have learned (finally) how to press ‘control arrow’, or is it ‘command arrow.’  Or something equally time consuming that makes me have to stop to remember rather than just type fast and create.

Also,the keyboard is so uncomfortable for me that I end up deleting whole paragraphs mistakenly, and I just learned how to do Control Z to get it back. Until now I was rewriting everything. Not to mention that I get red marks on my wrists from the sharp edge of the keyboard. What did they tell me at the Apple store about this all? Get a new keyboard – and for just $150 here is one of ours!

Next, the computer is faulty. Over the past couple of weeks, it mysteriously doesn’t turn on. Full of juice, all plugged in, and nothing. Dead. I learned what to do when this happens, but that begs the question, doesn’t it.

OK. Not happy. So I went to a one-to-one session that I purchased when I got the computer. And let me tell you that these folks are just plain arrogant. First, a group of them were standing together and talking and laughing (this, while dozens of potential customers were trying out their gadgets, unattended). My guy was almost 10 minutes late.

I was having an email problem that mysteriously started that day. My guy couldn’t help and told me I’d have to make another appointment for a tech guy: make another appointment, take time out of my day again, drive 1/2 hour each way, find parking, and come back, again, on another day??  WHAT THE HELL ARE YOU TALKING ABOUT?? ‘That’s not what these sessions are for,” he said. WELL THIS ONE IS. He brought over a tech guy. (Funny how an angry customer gets results.)

When the Apple tech guy needed some data, I had to call my tech guy in the office. But I’d left my cell phone in the car. I asked the Apple guy if he could let me use his phone. “We’re not allowed,” he said. WHAT THE HELL ARE YOU TALKING ABOUT. There were hundreds of working iPhones all over the store! “If I can’t use yours, why can’t use one of the others?” Nope. Sorry. So I had to borrow a phone from the customer sitting next to me. Ridiculous. In my mind that’s like being in a book store and being told I can’t read a book.

Then, there was my technical problem of the computer turning itself off. “Sorry,” said the help guy. “I don’t handle that. You’ll have to make another appointment and bring the computer in to work with the Genius Team.” WHAT THE HELL ARE YOU TALKING ABOUT. I’m here now! Why can’t you help me get this fixed now?

So I left the store, with a laptop that is only partially functioning, part of the time, that hurts to use, and doesn’t do what I want it to do. Great technology for Skype and video recording. But for me, daily use sucks.

I guess Apple doesn’t understand that they are there to help customers. There must be so many buyers just itching to make a purchase, so many fans bowing to the alter of their wizziness,  that they don’t need to care about the lowly customers who just need to use the computer to do things like write reports or books or articles. Or be comfortable with the keyboard.

Except lowly customers have blog posts, and complain loudly. So here is my loud complaint: if you need a computer for writing a lot, and need an easy keyboard for long writing sessions, or might need some appropriate support for your usage, don’t buy a Mac.

sd

Apple is Arrogant is a post from: SharonDrewMorgen.com

I just bought my first Mac. I thought about buying one for years before I actually bought it. Lots of reasons, and they all made sense at the time. 1. I love love love (and still do) my IBM ThinkPad; 2. my ThinkPad works well, is very comfortable, and it travels well; 3. I don’t make largish business purchases until the end of the year when my accountant tells me I need to spend money – or not; 4. I don’t like to change what I’m used to if there doesn’t seem to be a need to.

I like cool technology as much as the next person. I bought the first writing-pad/computer pen (logitec – and it didn’t work). I bought Simon (remember Simon)? I actually have a drawer full of cool technology that has gone the way of the LP. But because I started with a PC, I had been scared that I couldn’t transfer my bazillion files over.

But now, with so many out-of-country clients and coaching clients and licensees, I find myself on Skype all of the time, and had to buy a cam-corder so folks could see me (Why is that important when the folks at the other end of my national calls don’t need to see me??). And the video cam on my PC sucks. And I travel a lot and can’t take the damned thing with me. And, the biggest reason of all for which I need no rationale, I need to spend some money for my end-of-year, or pay Uncle Sam, and I’d rather pay myself.

So I bought a Macbook Pro. I’ve had it a week and don’t even like the thing yet – my IBM keyboard is certainly more comfortable on my hands, wrists, and fingers. And the keyboard is missing stuff that I like and it’s not really a good tool for writers. But I bought it because I needed to spend some money and I figured the internal camera and great Skype set up were a good rationale. Period.

What is the point? The point is that my decision to purchase had nothing much to do with the Mac. Certainly, if  I didn’t need to spend some money (after all, my clients have managed to work with me for all these years without seeing me), I would never have bought one.

SALES ONLY HANDLES THE SOLUTION

Given the yada-yada’s of a Mac (and I’m told there are many), I wouldn’t have bought one if not for my accountant. The cost to my ‘internal system’ have been high. A session at the Apple store so I could figure out how to use the damn thing (my IBM works just fine, thank you), a whole day with my techie as he customized everything I needed done (this, after the Apple folks transferred data but made a mess of my desktop). I’m still making lists as to what is wrong with the new Mac and Shawn, my tech guy, is patiently fixing stuff and teaching me stuff. Gruesome, really.

Here is the bottom line: Buyers never buy because they have pain (which they would have fixed already if there really was pain) or because they have a need. Buyers buy to resolve a business problem. In my case, my business problem was that I earned enough money this year that I was going to have a tax problem if I didn’t spend money. My ‘problem’ had absolutely nothing to do with needing a new computer. And until or unless I was ready to go through the drama that bringing in a new solution would create, and until or unless I was willing to have my tech guy spend a day fixing Mac stuff rather than doing the real work I need him to do, and until or unless I was willing to take the time I needed to take to learn and be frustrated (I certainly had to wait until my new book was completed) I wouldn’t have made a purchase when I did.

You can see from my example what goes in to a buying decision. You have this happen in your life all the time. Why do we treat a purchasing decision as if it were an isolated event, and forget that there is an entire system that holds the status quo in place, and would have to be re-organized efficiently before being ready to make a change?

Before buyers can buy, they have to figure out how to manage their internal, behind-the-scenes systems issues, and make sure any purchase/change fits into the system without major disruption. Take a look at Buying Facilitation™ as the model can help your buyers recognize and manage their decision issues – and THEN you can sell more, quicker, and without objections. Truly.

Think about this. Have a look at my new book that introduces you to the change management and decision making issues that go on, and see how you can add some new skills to help your buyers buy. Dirty Little Secrets

sd

Why can’t a buyer make quicker buying decisions? is a post from: SharonDrewMorgen.com