RSSMaestro, BookSurge, and Friends: writing and marketing “Dirty Little Secrets”
Oct 8, 2009 Sales Related
Considering the best ways to market my new book, I first had a conversation with my friend Jill Konrath on the best ways to use the net, social networking, blogs, linked in groups, and my own followers from past books. I then started looking around for my best choices. Thankfully, many groups like my material and have been willing to support my efforts.
For those of you entering into the ‘book marketing’ business, let me offer a few tips. First: you need partners. Lots and lots of partners. I became a demon – writing to everyone on all of my lists…all the time. My often-wonderful tech guy Shawn Dibble helped me design, send, and create the materials I needed so I had everything I needed as soon as I realized I needed it.
I began my marketing as soon as I started writing. I sent out early chapters to dozens and dozens of people: some friends, some colleagues, some competitors, some clients. I got feedback, buddies who hung with me through changes and corrections, and folks who ultimately became demons at helping me promote the book they watched grow up. It gave me other brains to think with, other viewpoints from the field, areas of problems, new ways to look at book organization. And I didn’t feel so alone.
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Tags: Booksurge.com, David Friedland, Eric Wolf, Jill Konrath, MaestroConference.com, marketing community, Shawn Dibble, Stone Payton
