Austin is a busy, fun town. It’s made up of many smaller towns – each filled with its own unique group of passionistas: film town, music town, technology town, hippy town, liberal-political town, foodie/wine town, writer’s …

As a sales professional, you learn early on that your need to ‘understand’ a buyer. But what, exactly, do you need to understand?
On the sales end of the equation, you NEED to understand the prospect’s situation to make …