RSSSales 2.0: 5 Things You Shouldn’t Expect
Jul 6, 2009 Decisioning & Change Management, Top Posts
Sales 2.0 is the New New Thing.
I hate to be a contrarian (Oh. Ok. I love it. Why change the habits of a lifetime?) but… it’s not the end-all and be-all that it’s being touted as.
Here’s the good news: Sales 2.0 is good for driving people to you. By simply offering a webinar, a free e-book, a White Paper, or some incentive, you can get folks to your site. If your material is good enough, they will Twitter about you, put a TinyUrl about you, link to your site, write you up on their blog. You can gather their data, have some sort of passive or active follow up, use the names on an opt-in list, and get hundreds or thousands of new names on your database.
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Tags: blog, change decisions, closing rate, decision makers, ebook, failure rate, great price, link, manipulate, new new thing, persuade, phone sales, results, sales 2.0, SalesGenius, solution, Tiny URL, Twitter, webinar, White Paper
