Home » Archive by Tags

Articles tagged with: politics

Do you really understand how your buyers buy?
Saturday, 23 Jun, 2012
Do you really understand how your buyers buy?

For decades, salespeople scrunched their faces when I mentioned “how buyers buy”. I heard comments like: “I know what they need.” or “I understand exactly how they buy: price, price, price.”
But sellers only close 7%  of their prospects (and far, far less if using marketing automation).
If you understand how buyers buy, why do you have less than a 40% […]

The Trail of Dead Salespeople: meet me in Boston at SMEI
Thursday, 16 Sep, 2010
The Trail of Dead Salespeople: meet me in Boston at SMEI

You know those times when buyers call up and are ready to buy?
I have to tell you something you’re not going to like: you’ve just gotten lucky. Before they were ready, they went through a whole bunch of internal politics, negotiations with friends and colleagues, and a whole lotta net searches and comparisons. They probably […]