RSSEric Wolf and Stephanie Frost Unmask Marketing/Join Me and VITO
Oct 22, 2009 Sales Related
If you are a small business owner, or know one, or will one day be one, get this book. It’s awesome. You’ll learn a lot, it will save you heartache, and you’ll get business and make money.
OK. Now let me give you the details. Eric Wolf and Stephanie Frost have written an important book: Marketing:Unmasked – insider’s tips & tricks for small business marketing. It’s a very clear, very thorough romp (filled with activities, ‘to-do’ stuff, etc.) through social media offering high-level information on necessary topics that business owners need to know to be successful in this market and economy. It is meticulous and simply written – one of those rare books that says exactly what it needs to say without fillers, yet playful enough to be enjoyable. As an author myself, I was touched by the elegance of the writing. It will teach you how to make informed decisions to market strategically with truly honest, real-world, wise advice, learned from being in the field with clients.
The book says it offers “… little tastes of many different flavors, like branding, logo design, marketing planning, web design, and social media, and … hiring good marketing, branding, and design partners.” (pg 16).
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Tags: Eric Wolf, marketing: unmasked, small business, stephanie frost, Tony Parinello
