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Articles tagged with: subjective criteria

The Vendor Client Relationship
Friday, 3 Jul, 2009
The Vendor Client Relationship

We like to think that because we offer a great product and service, and are priced fairly, that we will meet our client’s criteria to be a solution provider. But in truth, we never, ever know what their subjective, unconscious, criteria are (and nor do they until much later on in the buying decision process).
Buying Facilitation helps buyers […]