RSSWhy being terrific isn’t good enough to make a sale
Nov 10, 2009 Sales Related
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I have begun searching for a couple of new vendors, and am becoming painfully aware of how many people think that because they are good, that’s all I need to know. Even when a couple of the folks tried to gather data from me, I felt resentful because either they should have read it on one of my sites, or they were gathering data I wasn’t prepared to give them since they were strangers. One even started the conversation by asking me how I was going to make my decision (I admit that I smiled here. Obviously my work is now ubiquitous and the guy’s boss told him to ‘find out.’ But he had no idea what he was asking for or how to do it.)
