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Articles tagged with: Tony Parinello

Podcasts: Easy Listening
Friday, 28 May, 2010
Podcasts: Easy Listening

Hi Everyone:
I decided to give you all of the podcasts, videos, and audio files of the interviews I’ve done so you can kick back and enjoy some ‘easy listening’ if you find listening easier than reading. I believe that you’ll be able to upload many of these onto your MP3 player for when you’re working […]

Eric Wolf and Stephanie Frost Unmask Marketing/Join Me and VITO
Thursday, 22 Oct, 2009
Eric Wolf and Stephanie Frost Unmask Marketing/Join Me and VITO

If you are a small business owner, or know one, or will one day be one, get this book. It’s awesome. You’ll learn a lot, it will save you heartache, and you’ll get business and make money.
OK. Now let me give you the details. Eric Wolf and Stephanie Frost have written an important book: Marketing:Unmasked […]

When Does A Buyer Buy?
Monday, 31 Aug, 2009
When Does A Buyer Buy?

Let me say something you’re not going to like: If a buyer truly needed your solution they would have either bought it already or resolved their problem already.
David Sandler called the buyer’s need ‘Pain.’ But think about it: If you broke your arm, would you wait weeks/months/years to get it fixed? Of course not. So […]

Tony Parinello Is A VITO
Wednesday, 1 Jul, 2009
Tony Parinello Is A VITO

My friend Tony is such a lovely blend of New Yorker, Buddhist, and smart, funny guy. Did I say he’s really REALLY smart?  He’s the person who coined the term VITO and wrote the series starting with Getting to VITO But he himself is a VERY IMPORTANT TOP OFFICER. To be honest, I’m a bit jealous of […]