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Articles tagged with: vanessa dimauro

Social media can enhance the buying decision
Friday, 6 Jul, 2012
Social media can enhance the buying decision

Sales is solution focused. The buying journey is change management/systems driven.The sales model and the buying journey are out of sync with each other. And buyers buy using their buying patterns, not a seller’s selling patterns.
Enter social media.
Social media enables personal connections, with the capability of developing a sort-of a relationship and a modicum of trust. The time factor […]

Vanessa DiMauro explores the intersection between decision making and social networking
Monday, 23 Aug, 2010
Vanessa DiMauro explores the intersection between decision making and social networking

On Mondays I always talk about Buying Facilitation™. But I was so blown away from a conversation with Vanessa  DiMauro, a thought leader whose company Leader Networks does research and consulting specializing in harnessing the power of how new digital tools drive measurable business benefits, that I absolutely cannot think straight. She has stretched, expanded, confused, excited, and intrigued my brain […]