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Articles tagged with: White Paper

Helping Buyers Decide To Spend Money
Friday, 10 Jul, 2009
Helping Buyers Decide To Spend Money

Because of the feared, or actual, financial crunch, companies are stepping back from their normal decision making behaviors. The problem is not that there is no money; they are just not spending it.
If that weren’t enough, they are so scared of making bad decisions that they’ve added additional  stakeholders to each decision team to spread the risk. What does […]

Sales 2.0: 5 Things You Shouldn’t Expect
Monday, 6 Jul, 2009
Sales 2.0: 5 Things You Shouldn’t Expect

Sales 2.0 is the New New Thing.
I hate to be a contrarian (Oh. Ok. I love it. Why change the habits of a lifetime?) but… it’s not the end-all and be-all that it’s being touted as.
Here’s the good news: Sales 2.0 is good for driving people to you. By simply offering a webinar, a free […]