Sales, Marketing and Social Can Be More Successful. Hint: it’s not about your content.

Sales, marketing, and social marketing attempt to place solutions and create relationships by supplying great content, discovering likely prospects, and creating trust. Unfortunately sellers end up closing a small fraction – less than 5% – of those they reach, and marketers and social end up closing even less, wasting a lot of time without meeting their goals. So what’s causing our failure? Our products are terrific, our service and knowledge solid. Doesn’t seem to make sense that we don’t close more when folks need what we’ve got to sell.

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