Meetings: The Purpose, The Pain, The Possibility
As business folk, we hold meetings regularly. Yet often we don’t accomplish what we set out to achieve. Why?
12 Dirty Little Secrets: why buyers don’t buy
Do you sit and wait for your buyer’s to close? They need your solution. They like you. They are OK with the price.
Write Content That Facilitates Buying Decisions
Because of your sophisticated tracking and targeting, you know who’s reading your content. But do you know why they’re reading it?
Sales is an Outdated Model
Can you think of any business paradigms that have stayed the same over the past 100 years?
Anatomy of a Lost Sale: Case Study
I’ve been writing a lot lately about how we lose sales and forego success because we enter and conduct conversations through our biases and assumptions.
