
Using current negotiation models, people feel they are giving up more than they want in exchange for receiving less than they deserve.

Information, used at the wrong time, or when used to influence or

As business folk, we hold meetings regularly. Yet often we don’t accomplish what we set out to achieve. Why?

Do you sit and wait for your buyer’s to close? They need your solution. They like you. They are OK with the price.

Because of your sophisticated tracking and targeting, you know who’s reading your content. But do you know why they’re reading it?

Can you think of any business paradigms that have stayed the same over the past 100 years?