Starting a Tech Company in 1983
Monday, 12 Nov, 2018
Starting a Tech Company in 1983

I started up a tech company in London in 1983. I never meant to.

Assumptions: Why Being Right Is Wrong
Monday, 12 Nov, 2018
Assumptions: Why Being Right Is Wrong

We naturally assume we understand what’s meant and don’t question that assumptions. The truth is, our brains are not set up to enable us to understand what others tell us…

Optimizing Buyer Personas to Facilitate Pre-Sales Decisions
Monday, 29 Oct, 2018
Optimizing Buyer Personas to Facilitate Pre-Sales Decisions

Buyer Personas do a great job finding and reaching probable buyers, while positioning messages and…

Miscommunication: the reasons, the cure, the prevention
Monday, 29 Oct, 2018
Miscommunication: the reasons, the cure, the prevention

Have you ever been absolutely certain you heard…

How, Why, and When Buyers Buy
Monday, 15 Oct, 2018
How, Why, and When Buyers Buy

I recently heard yet another excuse as to why a buyer didn’t buy. This one was a hoot – seller/buyer

Listening Biases: how we restrict opportunity
Sunday, 15 Jul, 2018
Listening Biases: how we restrict opportunity

I got to the gym yesterday only to find that my regular treadmill had been replaced by a new-fangled computer machine thing.