
Buyer Personas do a great job finding and reaching probable buyers, while positioning messages and…

Have you ever been absolutely certain you heard…

I recently heard yet another excuse as to why a buyer didn’t buy. This one was a hoot – seller/buyer

I got to the gym yesterday only to find that my regular treadmill had been replaced by a new-fangled computer machine thing.

80% of your prospects will buy a solution similar to yours within 2 years of your connection, but..