Starting a Tech Company in 1983
Monday, 12 Nov, 2018
Starting a Tech Company in 1983

I started up a tech company in London in 1983. I never meant to.

Optimizing Buyer Personas to Facilitate Pre-Sales Decisions
Monday, 29 Oct, 2018
Optimizing Buyer Personas to Facilitate Pre-Sales Decisions

Buyer Personas do a great job finding and reaching probable buyers, while positioning messages and…

Miscommunication: the reasons, the cure, the prevention
Monday, 29 Oct, 2018
Miscommunication: the reasons, the cure, the prevention

Have you ever been absolutely certain you heard…

How, Why, and When Buyers Buy
Monday, 15 Oct, 2018
How, Why, and When Buyers Buy

I recently heard yet another excuse as to why a buyer didn’t buy. This one was a hoot – seller/buyer

Listening Biases: how we restrict opportunity
Sunday, 15 Jul, 2018
Listening Biases: how we restrict opportunity

I got to the gym yesterday only to find that my regular treadmill had been replaced by a new-fangled computer machine thing.

We Close Only The Low Hanging Fruit
Monday, 11 Jun, 2018
We Close Only The Low Hanging Fruit

80% of your prospects will buy a solution similar to yours within 2 years of your connection, but..