Austin is both a cool city and a hot town. It’s hot during August and September – furnace hot, actually – but every town has its drawbacks. And since the weather is mostly temperate year-round (except it does get down to near-freezing a couple of days during December), we happily complain for 8 weeks about […]
In South Austin, there is a seriously cool motel called the Austin Motel. The rooms are themed around beloved icons – Marilyn Monroe, and Elvis, for example. I know couples who spend the weekend there once in a while, even though they live in a different part of town. The people that stay are interesting, the courtyard and […]
Michael Brenner writes an interesting blog called B2BMarketingInsider. His ideas converge the best of the marketing ideas: whether it’s a post about best practices for small business marketing, or how to best use social media, he covers the modern marketing field from every angle. You’ll like this, especially for my regular readers who could use a rest from […]
Sales folks like having control. You ‘understand the need’, ‘manage the relationship‘, ‘follow the digital footprint’, send the ‘right’ data at the ‘right’ time.
But what, exactly, can you be in control of? You are in control of the details about your solution, and how it’s used in a particular setting, and the data you seek from prospects. You certainly have […]
For those of you who read my blogs and have some interest in understanding the results you’ll…