Sales and Social Networking: thinking it through
Monday, 29 Nov, 2010
Sales and Social Networking: thinking it through

Here are some questions: How are you using social networking to help you sell? What are the goods, bads, and uglies.
Do you use it as a vehicle to be introduced to prospects you wish to pursue, via LinkedIn or Facebook? If so, what are you doing and how? What is working and what isn’t? What […]

So Much To Be Thankful For
Wednesday, 24 Nov, 2010
So Much To Be Thankful For

Two years ago, I spent a week in Uruguay as a ‘WWOOFER’ (The World Wide Organization of Organic Farming). That means I lived on an organic farm, did a bit of weeding, milking  sheep and sheep herding, marketing support for the farmer’s business – whatever a woman 3x older than the other young folks working alongside of […]

The Buyer’s Buying Journey – Podcast 2: Keeping Sellers Relevant
Tuesday, 23 Nov, 2010
The Buyer’s Buying Journey – Podcast 2: Keeping Sellers Relevant

There are two aspects to a buyer’s journey as they consider a solution purchase: getting internal buy-in from colleagues, bosses, and budgets to decide to make a change, figuring out how or what will be included in the change, and agreeing how to move forward…

Don’t treat me like an idiot
Tuesday, 23 Nov, 2010
Don’t treat me like an idiot

For decades, I’ve been bringing new thinking into the sales field. Yay me, right? Yet sometimes when folks have very rigid (and sometimes very conventional) thinking, instead of getting curious, they act as if I don’t know what I’m talking about.
For sure, with my Aspserger’s, I don’t always relate like others do (although God knows […]

Guest Post: Stop Selling and Start Helping People Buy at Eloqua
Monday, 22 Nov, 2010
Guest Post: Stop Selling and Start Helping People Buy at Eloqua

Marketing automation has amazing potential as a way to close more sales, make the selling process more efficient, and help buyers get the content they need. The field is working hard at discovering all aspects of the buying process and how to influence it.

Finding new staff: have job seekers always been this inappropriate?
Tuesday, 16 Nov, 2010
Finding new staff: have job seekers always been this inappropriate?

I am seeking a new tech person/webmaster. I’ve approached this in the way I know how: put up a job description on Craig’s List, as well as on 2 university job boards. And I’m getting the most amazing responses.
One of my criterion on the job description is that the person be a ‘good speller’. One man sent me […]