I hate being this busy
Tuesday, 5 Oct, 2010
I hate being this busy

Yesterday my VISA card was declined. Seems I hadn’t paid my bill last month – and the fact that I always pay the full balance on time  didn’t register on their computer. Why didn’t I pay my bill? For the same reason I forgot to do a whole host of things: I’m absolutely overwhelmed. And the bill is […]

Content Marketing: is it helping you buy me?
Monday, 4 Oct, 2010
Content Marketing: is it helping you buy me?

‘Turn prospects into buyers with content marketing.’ ‘Create opt-in permission to deliver content through email using the…

Marketing: what, exactly, is it now?
Friday, 1 Oct, 2010
Marketing: what, exactly, is it now?

I had breakfast earlier in the week in New York with marketing wiz Neil Glassman. He’s one smart guy. We spoke about the interplay between sales and marketing, and he had some ideas about marketing that made me curious, annoyed, and excited. I’m going discuss some ideas I had as a result of our conversation […]

Yo, T-Mobile: why make it so hard to retrieve a rebate?
Tuesday, 28 Sep, 2010
Yo, T-Mobile: why make it so hard to retrieve a rebate?

I recently purchased an Android phone from T-Mobile. Part of the promotion was a $50 rebate. I must tell you that I will never, ever go through those hoops again. I finally ended up handing it over to my tech guy Shawn. And I am here to tell you that it has cost me more […]

The new relationship between sales and marketing: it’s harder for the sales folks
Monday, 27 Sep, 2010
The new relationship between sales and marketing: it’s harder for the sales folks

Historically, sellers have been the one touching the buyer as marketers developed the brand awareness and hopefully brought buyers in – to be aware of the brand and trust it (or have some sort of mental relationship with it).
Marketing has never been hands-on the way that sellers were when they made cold calls or went to client sites […]

Stuck in the buying cycle
Friday, 24 Sep, 2010
Stuck in the buying cycle

Is your customer stuck in the buying cycle?
I just read a blog that asked that question. What, exactly, does this mean?
I’m going to say something you’re not going to like: your customer is not stuck in the buying cycle. They are stuck trying to herd cats. And you are stuck trying to get them to […]