Home » Archive by Category

Buying Facilitation®

All Decisions Involve Change Management: an insurance case study
Monday, 17 May, 2010
All Decisions Involve Change Management: an insurance case study

Without buy-in, nothing changes. If the group or person deemed change necessary, it would have happened already. So whatever state the status quo is in is the preferred state: no matter what you think is wrong, or how your wonderful solution would make it better, it ain’t going to happen unless the status quo is willing […]

Solutions are meaningless without Buy-In.
Monday, 10 May, 2010
Solutions are meaningless without Buy-In.

Recently I was part of an Ideation session in which an insurance company wanted web ideas to better serve their customers. Ideally, they’d end up with functionality that members would find helpful in their health care decisions, offer great customer service through added benefits, and keep them involved with the agency.
What an amazing experience helping the insurance company serve their members. The […]

Two Types of Decisions: Buy-IN, and BuyING
Monday, 19 Apr, 2010
Two Types of Decisions: Buy-IN, and BuyING

Recently someone told me that Buying Facilitation™ is an old concept, that its been written about in books since sales books have been written, and that he’s been helping buyer’s buy for decades. Of course he has, except that he, like the entire sales field, has a paltry success rate – certainly under 10%. Why? If […]

Contest: the 10 Steps of a Sales Cycle
Monday, 12 Apr, 2010
Contest: the 10 Steps of a Sales Cycle

I am having a contest! Ready to play? Since my Monday posts are about Buying Facilitation®, and I’ve written so extensively on it, it’s time to put some of your learning into practice. How does Buying Facilitation® fit with the sales model (especially given that both models include managing the buying decision, albeit using very […]

Is there more to learn?
Friday, 9 Apr, 2010
Is there more to learn?

I recently asked a colleague who has written lovingly about Buying Facilitation™ what has stopped him from teaching his folks the model – or actually learning the skills of the model himself.
“I guess I don’t appreciate there is more to learn. My team has read your books, and we apply your model best we can. But […]

We Can’t Understand Customers
Monday, 5 Apr, 2010
We Can’t Understand Customers

I often hear sales, marketing, and change management folks talking about ‘understanding the customer.’ But what, exactly, does that mean?
On the face of it, it’s a no-brainer. Of course  it’s vital to ‘understand the customer.’ But it’s not so simple as just ‘understanding’ as there are so many facets to this. I must admit that when I hear […]