Buyer’s Journey
Write Content That Facilitates Buying Decisions
Because of your sophisticated tracking and targeting, you know who’s reading your content. But do you know why they’re reading it?
Sales is an Outdated Model
Can you think of any business paradigms that have stayed the same over the past 100 years?
Buying Decisions, Buying Decision Path, Buy Cycles, and Pre-Sales
I’d like to set the record straight. In 1985 I coined terms that I’ve written extensively about in best selling…