Buying Facilitation®
Alexa, Siri, Google, and all programs that answer questions, have mechanisms
I coined the term Buying Patterns decades ago to
Your solution is great. You know the narrative of the type of buyers who buy. You’re writing appropriate
Until relatively recently, the United States Post Office (USPO) was a universal communication hub.
As professionals a big part of our jobs is to influence change. We assume we know the appropriate means to get where we want to be. Certainly we think we know the right questions to get the data we think we need.
But sometimes our questions miss the unconscious drivers, and the incomplete data we collect as a result skews our outcomes. Or we unwittingly cause resistance even when our solutions are important and well-conceived.
A participant at one of my onsite Buying Facilitation® trainings took me to his desk where he