Sales
Sales is a great model for understanding need and placing solutions.
Buying Facilitation® is a change management model, great for helping buyers navigate their behind-the-scenes change management issues
Using current negotiation models, people feel they are giving up more than they want in exchange for receiving less than they deserve.
Information, used at the wrong time, or when used to influence or
Because of your sophisticated tracking and targeting, you know who’s reading your content. But do you know why they’re reading it?
Can you think of any business paradigms that have stayed the same over the past 100 years?
I’ve been writing a lot lately about how we lose sales and forego success because we enter and conduct conversations through our biases and assumptions.