Sales
Because of your sophisticated tracking and targeting, you know who’s reading your content. But do you know why they’re reading it?
Can you think of any business paradigms that have stayed the same over the past 100 years?
I’ve been writing a lot lately about how we lose sales and forego success because we enter and conduct conversations through our biases and assumptions.
80% of your prospects will buy a solution similar to yours within 2 years of your connection, but..
When involved in customer service, are you serving your company and its rules – or your customer? Do you make rules to make sure your customers are happy, or are you wrapped up following rules designed for you – often at the expense of your customers?
Here are two conversations I had recently that make the […]
In 1937 Dale Carnegie published his celebrated How to Win Friends