Marketing & Marketing Automation
Do you know why you don’t close all the sales you deserve to close?
Do you know, on your first prospecting call, who will buy?
“Content is king”. I’ve heard that phrase for years. But what does it mean?
Unfortunately sellers end up closing a small fraction…
Do you want to sell? Or have someone buy? They are two different activities. In sales and marketing…
In order to sell more when using marketing automation technology, we need to enter the buyer’s decision path far earlier.
Here are some numbers I’ve recently read: through marketing automation we are closing between 2-8% of leads (as per Jeff Lenskold), 70% of leads buy something (as per Steve Gershik) but not necessarily during the time we are scoring and nurturing them, and 90% of leads ‘fall out the bottom‘.
Here is what these fascinating numbers tell me: 1. we are […]