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Who is the decision maker? No—really!
Friday, 17 Sep, 2010
Who is the decision maker? No—really!

When the gatekeeper doesn’t let you through, who is the decision maker? When your Identified Client gets flack from a colleague for wanting to use you as their vendor, who is the decision maker? When the old vendor shows up with a solution similar to yours, who is the decision maker?

Focusing on selling a solution limits possibility
Friday, 3 Sep, 2010
Focusing on selling a solution limits possibility

Do you know what your prospect needs to buy? Really?
Do you believe that because you can see their problem, and your solution fits, and they seem to be a prospect, that you know the best solution?
I have a story to share.
Years ago I was training a telemarketing group in a call center making calls on behalf of […]

You have a buying process problem, not a selling problem
Monday, 30 Aug, 2010
You have a buying process problem, not a selling problem

You know your solution. You understand your buyer’s need. You know how to sell. You understand the competition. You know how to price your solution, how to pitch it, how to run a presentation, how to follow up. You know the pitfalls, the follow-up procedures. Why aren’t you selling more then? Why aren’t prospects closing […]

Change, change, change
Friday, 13 Aug, 2010
Change, change, change

Sales folks who are not changing their approach, or their activity, or their go-to-market strategies are going to go the way of the newspaper: doomed. There is just too much change going on now in the industry to keep doing what you’ve always done. The large companies know this (kinda); the smaller ones are pushing […]

Why do companies make it so hard to get through?
Tuesday, 10 Aug, 2010
Why do companies make it so hard to get through?

This past week I’ve been attempting to contact technology companies that do sales enablement or some sort of sales force automation, in order to add Buying Facilitation® to the front end as a ‘buying enablement’ capability. Imagine enablement software that could enter the buying decision journey earlier to add the human side of decision making into the work […]

Helping a prospect choose me
Friday, 30 Jul, 2010
Helping a prospect choose me

This is a copy of an email I got from a prospect considering whether or not to attend my public Buying Facilitation™ training. I’ve included my response so you can see how I use the decision facilitation model to help the buyer buy. This is unedited: I just omitted his name.
Hi Sharon Drew,
I’ve got […]