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Understanding customers doesn’t help the buyer buy
Thursday, 29 Apr, 2010
Understanding customers doesn’t help the buyer buy

I was speaking with a colleague today who complained that although he understands his customer’s needs – does surveys of every aspect of their decisions (how, when, what) so he ‘knows’ how and what they buy – and creates marketing materials positioned to address those needs and segments, the buyers still didn’t behave in a way he believes […]

Video: Why Sales Fail
Thursday, 22 Apr, 2010
Video: Why Sales Fail

Transcript:

Phones Are An Underutilized Business Tool
Friday, 16 Apr, 2010
Phones Are An Underutilized Business Tool

You hate to cold call, right?  Dale Carnegie taught us (in 1937) that we have to get in front of people to make a sale. In those days, there was no other way.
Yet we’re still listening to him, believing that getting in front of prospects will give us an edge – forgetting, of course, that everyone else […]

Managing a Sales Team
Thursday, 15 Apr, 2010
Managing a Sales Team

What’s the difference between managing a sales team, and closing a prospect? No, it’s not a trick question. I believe they are similar.
When we assume that we perceive a buyer’s problem (from our unique – biased – vantage point, of course), and believe we have the solution, we move forward attempting to influence them around choosing to […]

Is there more to learn?
Friday, 9 Apr, 2010
Is there more to learn?

I recently asked a colleague who has written lovingly about Buying Facilitation™ what has stopped him from teaching his folks the model – or actually learning the skills of the model himself.
“I guess I don’t appreciate there is more to learn. My team has read your books, and we apply your model best we can. But […]

What are you trying to sell?
Thursday, 8 Apr, 2010
What are you trying to sell?

I hope you laughed at this cartoon. Indeed, the cartoon is all-too-accurate: what are we trying to sell our prospects?
We are so busy trying to get them to agree with us and close a sale, that we sometimes don’t know what we are selling.
Are we selling them a solution so they will solve a problem? […]