Home » Archive by Tags

Articles tagged with: buyer decision

“My job is to start a conversation”
Friday, 29 Jul, 2011
“My job is to start a conversation”

I  recently contacted a man who runs a marketing automation company, thinking there might be areas of potential partnership. And while he agreed with my ideas about helping manage the buying decision journey, his baseline business beliefs were well out of the range of mine. In fact, it was fascinating to see how the concept “helping buyers buy” – my […]