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Articles tagged with: buyers decision journey

Behaviors aren’t rational
Friday, 2 Dec, 2011
Behaviors aren’t rational

Science, sales, negotiating, and the prison system – not to mention neuromarketing, neurosciences, and decision making sciences – have a base-line belief  that there is a ‘rational’ way to recognize choice –  rationality assumed when the ‘appropriate information’ is available to decide with.
In other words, when choices are made that go against what the world […]