Articles tagged with: calls

Where does selling begin? Why do we begin a buyer conversation by focusing on finding needs?

This past week I’ve been attempting to contact technology companies that do sales enablement or some sort of sales force automation, in order to add Buying Facilitation® to the front end as a ‘buying enablement’ capability. Imagine enablement software that could enter the buying decision journey earlier to add the human side of decision making into the work […]