Articles tagged with: closing rate
In order to sell more when using marketing automation technology, we need to enter the buyer’s decision path far earlier.
For decades, salespeople scrunched their faces when I mentioned “how buyers buy”. I heard comments like: “I know what they need.” or “I understand exactly how they buy: price, price, price.”
But sellers only close 7% of their prospects (and far, far less if using marketing automation).
If you understand how buyers buy, why do you have less than a 40% […]
Sales 2.0 is the New New Thing.
I hate to be a contrarian (Oh. Ok. I love it. Why change the habits of a lifetime?) but… it’s not the end-all and be-all that it’s being touted as.
Here’s the good news: Sales 2.0 is good for driving people to you. By simply offering a webinar, a free […]