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Articles tagged with: consultative sales

Purchasing a solution is the last thing a buyer does
Friday, 4 Dec, 2009
Purchasing a solution is the last thing a buyer does

Someone who has read one of my early books told me she thought that Buying Facilitation™ was a type of consultative sales model. It’s far from it. Here is why.
Traditional Sales, spearheaded by Dale Carnegie in his book How to Win Friends and Influence People, published in 1937, is about the product sale. How to position […]

Go To Market Partners Helps Consultative Sellers Sell
Tuesday, 15 Sep, 2009
Go To Market Partners Helps Consultative Sellers Sell

I met Neil Rackham at a think tank we were both members of. When first introduced, we smiled at each other, but were both somewhat reticient to speak. After all, I had written about him in one of my books, and was wracking my brain to try to remember what it was a said about him. From […]

Spin and the Consultative Sales Model
Thursday, 6 Dec, 2007
Spin and the Consultative Sales Model

Neil Rackham is a friend of mine. He’s a really good guy – even though he’s off writing children’s books now and basically retired (and I’m jealous as hell).

Adding Buying Facilitation® to Consultative Sales: Friends
Tuesday, 4 Dec, 2007
Adding Buying Facilitation® to Consultative Sales: Friends

As per my realization that the Buying Facilitation Method needn’t be juxtaposed with consultative sales, and is indeed an add-on skill, yesterday I introduced you to 3 of my consultative selling friends, Tony Parinello, Jacques Werth, and Jerry Acuff. Today I’m going to introduce you to 3 more folks – very different, and equally wonderful, […]