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Articles tagged with: content marketing

But the emperor does NOT have clothes on!
Tuesday, 12 Oct, 2010
But the emperor does NOT have clothes on!

I have been writing posts about why and how the new digital marketing initiatives are missing the boat and doing badly in digital what we do badly in sales – merely address the solution placement rather than all aspects of the buying decision journey. As Einstein once said, you can’t solve a problem by seeking […]

Content Marketing: is it helping you buy me?
Monday, 4 Oct, 2010
Content Marketing: is it helping you buy me?

‘Turn prospects into buyers with content marketing.’ ‘Create opt-in permission to deliver content through email using the…