Home » Archive by Tags

Articles tagged with: control

Buyers have always been in control
Friday, 12 Nov, 2010
Buyers have always been in control

I have a couple of annoyances. There are phrases popping up that sound kinda cool, but are absolutely meaningless. Or should I say, they don’t mean what they are meant to mean.
One of my annoyances is about the buying decision journey. If I read the words ‘each stage of the buyer life-cycle’ one more time […]