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Articles tagged with: decide

We Can’t Understand Customers
Monday, 5 Apr, 2010
We Can’t Understand Customers

I often hear sales, marketing, and change management folks talking about ‘understanding the customer.’ But what, exactly, does that mean?
On the face of it, it’s a no-brainer. Of course  it’s vital to ‘understand the customer.’ But it’s not so simple as just ‘understanding’ as there are so many facets to this. I must admit that when I hear […]

Decision Making: How, Exactly, Do We Decide?
Friday, 18 Apr, 2008
Decision Making: How, Exactly, Do We Decide?


Information does not teach someone how to make a decision.
Decision-making follows a specific, unconscious process.
Decisions are neither haphazard, irrational, emotional, or faulty.
Decisions are based on conscious or unconscious values-based criteria, generated from historic beliefs, that created and maintain the current internal, underlying system of rules, roles, relationships.

Whether in the field of […]