Articles tagged with: decision criteria

Because of the feared, or actual, financial crunch, companies are stepping back from their normal decision making behaviors. The problem is not that there is no money; they are just not spending it.
If that weren’t enough, they are so scared of making bad decisions that they’ve added additional stakeholders to each decision team to spread the risk. What does […]

Since 1989, I’ve been writing about, teaching, and extolling the virtues of questions. Although I’ve developed a new form of question (the Facilitative Question) that uses Decision Facilitation and brain sequencing to help folks recognize all layers of criteria that need to be met to make a new decision
(Facilitative Questions don’t gather data: they help […]
What is the difference between selling in a robust economy and selling in a failing economy? A lot. But not what you think.
Your product is the same
Your pitch/presentation is the same
The buyer’s need is the same
What’s different is the decision making process the buyers need to go through. Do they have a problem that […]
Your last presentation was great and seemingly well-received. You addressed the prospect’s needs, positioned yourself and your product just right, used the right language and visuals to assure that you were a caring, smart, professional, and had a product that would obviously be the right solution. The price was right, and you clearly had a […]