Articles tagged with: decision issues

Buyers have lots to do before they buy. And it has little to do with your product or their need.
You know those times when buyers show up and, barely before you can ask them what they need, buy? That’s because they’ve already done what they need to do BEFORE they contact you and they are ready. Unfortunately, the […]

Because of the feared, or actual, financial crunch, companies are stepping back from their normal decision making behaviors. The problem is not that there is no money; they are just not spending it.
If that weren’t enough, they are so scared of making bad decisions that they’ve added additional stakeholders to each decision team to spread the risk. What does […]