Articles tagged with: digital selling

Recently, I asked 15 marketing automation leaders to define Lead Scoring for me. Every one gave me a different answer!

Marketing automation people are techies who just love the idea of extracting data withwizzy technology. But they are not sales people. As a result, there are some ‘features and functions‘ missing. Like, how to close sales.
The glaring issue is the concentration on the top of the funnel vs. the bottom of the funnel. The sales industry has […]