Home » Archive by Tags

Articles tagged with: Dirty Little Secrets

Why Do We Blame Buyers?
Friday, 19 Feb, 2010
Why Do We Blame Buyers?

I once told a group that I was going to title a book I’d Close More Sales if it Weren’t for the Buyer. I got a standing ovation! And I assumed I’d get a laugh. That’s like saying ‘I would have had a better birth experience if it weren’t for my mother.’
Why do we assume […]

Facilitative Questions are NOT open questions
Tuesday, 2 Feb, 2010
Facilitative Questions are NOT open questions

Sitting and listening to NPR Saturday afternoon, I heard someone say, “You need to ask OPEN/FACILITATIVE QUESTIONS.” For the 20,000 people who have studied with me and spent weeks learning how to formulate Facilitative Questions, and for the thousands who have purchased my latest book Dirty Little Secrets that has part of a chapter on […]

Great Leads, No Business: the problem with marketing automation
Thursday, 21 Jan, 2010
Great Leads, No Business: the problem with marketing automation

Marketing automation people are techies who just love the idea of extracting data withwizzy technology. But they are not sales people. As a result, there are some ‘features and functions‘  missing. Like, how to close sales.
The glaring issue is the concentration on the top of the funnel vs. the bottom of the funnel. The sales industry has […]

Purchasing a solution is the last thing a buyer does
Friday, 4 Dec, 2009
Purchasing a solution is the last thing a buyer does

Someone who has read one of my early books told me she thought that Buying Facilitation™ was a type of consultative sales model. It’s far from it. Here is why.
Traditional Sales, spearheaded by Dale Carnegie in his book How to Win Friends and Influence People, published in 1937, is about the product sale. How to position […]

How to Choose a Vendor – a personal decision
Wednesday, 28 Oct, 2009
How to Choose a Vendor – a personal decision

I self-published my latest book Dirty Little Secrets because I wanted to get the book out quickly. It was like a deamon in my heart – needing to come out and almost virulent in it’s ability to take over my soul.
Needless to say, when it came time to choose a way to put the book […]

eCompetitors Gives Sales Folks What They Need. Exactly.
Tuesday, 27 Oct, 2009
eCompetitors Gives Sales Folks What They Need. Exactly.

When you prepare to meet a prospect, how do you know who or what your competition is? How do you know how to position yourself strategically against them? Do you ‘wing it?’ Do you do research? Where do you get your research from? How do you know your research is adequate or accurate?
I’ve got the […]