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Buying Facilitation® Comes Before Sales
Tuesday, 18 Aug, 2009
Buying Facilitation® Comes Before Sales

I’ve recently gotten a few notes from folks thinking that Buying Facilitation™ is a way to help buyers make a buying choice once they are prospects. I’d like to correct you: Buying Facilitation™ is NOT a selling tool; it is used BEFORE any selling happens, and is a change management tool.
Let’s look at it this way: if a buyer’s […]