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Marketing: what, exactly, is it now?
Friday, 1 Oct, 2010
Marketing: what, exactly, is it now?

I had breakfast earlier in the week in New York with marketing wiz Neil Glassman. He’s one smart guy. We spoke about the interplay between sales and marketing, and he had some ideas about marketing that made me curious, annoyed, and excited. I’m going discuss some ideas I had as a result of our conversation […]