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Integrity in the sales field: don’t steal my term
Tuesday, 3 Aug, 2010
Integrity in the sales field: don’t steal my term

As my Buying Facilitation™ material becomes more widely accepted, my terminology – once derided, ignored, and scoffed at – is now becoming commonplace. Words and terms that I coined and wrote about decades ago – decision facilitation, Buying Facilitation™, the buyer’s journey, the buying decision process, how buyer’s buy – are now part of the sales parlance. […]