Home » Archive by Tags

Articles tagged with: prospects

Great Leads, No Business: the problem with marketing automation
Thursday, 21 Jan, 2010
Great Leads, No Business: the problem with marketing automation

Marketing automation people are techies who just love the idea of extracting data withwizzy technology. But they are not sales people. As a result, there are some ‘features and functions‘  missing. Like, how to close sales.
The glaring issue is the concentration on the top of the funnel vs. the bottom of the funnel. The sales industry has […]

How to Find the Right Prospect: know who will buy on your first call
Friday, 18 Dec, 2009
How to Find the Right Prospect: know who will buy on your first call

How often have you chased a prospect for weeks/months/years and then got a ‘no?’ How much time have you wasted that you could have used for finding prospects who would become clients? And how much time have you spent waiting for prospects that either never showed up again, or who took far, far too long […]

What do you do once your content strategies bring in the prospects?
Monday, 16 Nov, 2009
What do you do once your content strategies bring in the prospects?

After speaking with my friend Jill Konrath, I realized that I can actually help those of you who are bringing prospects in the door with a great stratigic marketing plan.
Let’s look at the layout of how companies are using marketing today: with great content, white papers, webinars and podcasts, companies are driving interested buyers to […]

The Arrogance of Sales
Monday, 2 Nov, 2009
The Arrogance of Sales

Sales professionals face a lot of failure. You work very hard to discover plausible opportunities, understand needs,  respect and care for prospects, and position your products so prospects recognize how your solution manages their need. You are good. You are professional. You are conscientious. Yet you only close a fraction of your sales; you seem to have no idea who to spend time […]

How Does Sales Make Our Job Harder?
Friday, 9 Oct, 2009
How Does Sales Make Our Job Harder?

One of the ‘dirty little secrets’ in my new book is this: because the model of sales is focused on understanding needs and placing solutions, and doesn’t have the tools to help manage the behind-the-scenes issues that buyers must manage internally before they can purchase anything, we fail far more than we should. And we end […]

What Is The Job Of A Seller?
Friday, 7 Aug, 2009
What Is The Job Of A Seller?

I have a question: if your job is to get people to buy your solution, why do you spend so much time doing stuff that doesn’t bring in business?
I  recently spoke with a sales guy who told me that for two years he’s been making appointments to do presentations for a relatively small ticket solution, and then […]