Articles tagged with: stakeholders
Finding a prospect vs. creating a prospect
You place a call to get through to the decision maker. You call to find someone who needs your product or service. You try to get an appointment. You analyze names to do lead scoring… More
Buyers have two identifiable responsibilities:
maneuver through their internal, behind-the-scenes buy-in issues to ensure a trouble-free change process, and
choose a solution that will address their stakeholder’s criteria for systems excellence while maintaining the integrity of the […]
Because of the feared, or actual, financial crunch, companies are stepping back from their normal decision making behaviors. The problem is not that there is no money; they are just not spending it.
If that weren’t enough, they are so scared of making bad decisions that they’ve added additional stakeholders to each decision team to spread the risk. What does […]