Articles tagged with: strategy
What do you do once your content strategies bring in the prospects?
After speaking with my friend Jill Konrath, I realized that I can actually help those of you who are bringing prospects in the door with a great stratigic marketing plan.
Let’s look at the layout of how companies are using marketing today: with great content, white papers, webinars and podcasts, companies are driving interested buyers to […]
Go To Market Partners Helps Consultative Sellers Sell
I met Neil Rackham at a think tank we were both members of. When first introduced, we smiled at each other, but were both somewhat reticient to speak. After all, I had written about him in one of my books, and was wracking my brain to try to remember what it was a said about him. From […]