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Articles tagged with: strategy

What do you do once your content strategies bring in the prospects?
Monday, 16 Nov, 2009
What do you do once your content strategies bring in the prospects?

After speaking with my friend Jill Konrath, I realized that I can actually help those of you who are bringing prospects in the door with a great stratigic marketing plan.
Let’s look at the layout of how companies are using marketing today: with great content, white papers, webinars and podcasts, companies are driving interested buyers to […]

Go To Market Partners Helps Consultative Sellers Sell
Tuesday, 15 Sep, 2009
Go To Market Partners Helps Consultative Sellers Sell

I met Neil Rackham at a think tank we were both members of. When first introduced, we smiled at each other, but were both somewhat reticient to speak. After all, I had written about him in one of my books, and was wracking my brain to try to remember what it was a said about him. From […]