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Can a Techie Ever Understand a Customer?
Friday, 2 Apr, 2010
Can a Techie Ever Understand a Customer?

At the recent ProductCamp in Austin, I heard a well-respected researcher make the following comment: ‘Techies will never understand customers.’  That’s quite a statement. And it’s false.
I used to run a tech company. We employed 48 techies, so I guess I can qualify as knowing a bit how they think. As they begain doing their work as […]