Home » Archive by Tags

Articles tagged with: the new job of marketers

The new relationship between sales and marketing: it’s harder for the sales folks
Monday, 27 Sep, 2010
The new relationship between sales and marketing: it’s harder for the sales folks

Historically, sellers have been the one touching the buyer as marketers developed the brand awareness and hopefully brought buyers in – to be aware of the brand and trust it (or have some sort of mental relationship with it).
Marketing has never been hands-on the way that sellers were when they made cold calls or went to client sites […]